Book venues for Pop Up shop in London

The beauty of organising a pop-up event is that you are only limited by your imagination. Pop-up events can be a great way to generate publicity for any type of brand or industry, including:

• Pop-up shops or stores 
• Pop-up music festivals and shows 
• Pop-up art exhibits and galleries 
• Pop-up immersive experiences

With the rise in popularity of pop-up events over the last few years, many brands both large and small have hosted unique pop-up events in London and globally. Some notable pop-up events in London and beyond include:

• In 2016, luxury Italian brand Fendi and botanical designer Azuma Makoto came together to create a floral display and storefront on a classic Piaggio Ape truck which sold limited edition Fendi bags and designer floral arrangements.
• The Poundshop is a recurring pop-up event, that aims to bring designer products to a wider audience by offering newer designers and brands the opportunity to sell their wares within £1, £5, and £10 price ranges.
• Frozen food brand Birds Eye opened its pop-up restaurant in 2014. Instead of being charged for their meal, guests were able to “pay” by taking a photo of their Birds Eye food and posting it on social media, generating organic media buzz.
• Popular dog toy brand, BarkBox, set up their pop-up BarkShop Live in Manhattan in 2016 where they outfitted attendees’ dogs with RFID vests that tracked which toys each dog played with the most. Guests were able to purchase their dogs’ favorite toys directly from a mobile app, while BarkBox was able to get valuable information on their most popular toys.

Before embarking on your pop-up journey, organisation is key to your event being successful.

Below, we outline some tricks and tips for organising a successful pop-up:

• Set the goal, theme, and purpose of your pop-up event. Use this to inform every other decision you make about the planning and event itself.
• Choose an accessible venue to match your theme, where your target audience can easily find your pop-up event.
• Promote your pop-up on social media, by word of mouth, with a PR statement, or with old-fashioned flyers. Invite influencers and gain buzz!
• Inform yourself of the legal requirements for your pop up including food & drink licenses, permits, and insurance.
• Decorate your pop-up venue to be eye-catching. Many of your attendees will be passersby from the street.